Insights

Presentation matters. We live in a highly visual world, so when it comes to communicating the proposition of a…

Studies show that proper internal engagement with what a brand stands for and is aiming to deliver to customers and…

Professional service firms are starting to think about the concept of brand purpose as a way to better engage with…

In our increasingly saturated digital media environment the demand for thought leaders is growing exponentially, but…

Nurturing brand differentiation in professional services is a critical but subtle business. The key is to separate…

It's not just what you say, it's how you say it. Tone of voice is the yin to the yang of key messages when it comes to…

From philosophy to business, if you want to communicate your brand story in a way that cuts through the clutter, key…

Brands are everywhere. The ‘art of branding' has developed and become more and more sophisticated over time as brands…

The role of ‘successful in New York’ matters far more in terms of brand perception for top international law firms than…

Transatlantic mega-mergers are challenging the existing international elite of law firm brands. The next decade will…

Even after more than two decades in London no major US law firm has broken through in terms of market share and…

Some of the biggest professional service firms in the world are making concerted efforts to woo some of the smallest…

The world doesn’t really need a 501st generalist branding consultancy; but there is a big need for expertise and…

In professional service firms, a strong external brand and a strong internal culture are two sides of the same coin –…

As the legal market becomes increasingly global and increasingly crowded law firms are finding strategic success with…