OUR EXPERIENCE

We have unrivalled experience advising the world's leading professional service firms – led by consultants, lawyers, scientists, architects and engineers – on using their brand as a powerful driver of growth and transformation, not just decoration.

PA Consulting


Developing an exciting new brand purpose and narrative for one of the world’s leading transformation and innovation consultancies.

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Mayer Brown


Developing a new brand strategy for a distinctively global law firm, delivering excellence across four continents.

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White & Case


Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

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Linklaters


One of the first international firms to invest leadership time and energy in law firm branding to create a globally unified brand.

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Baker McKenzie


Helping the pioneering firm, that invented the first 20th-century global law firm brand, reinvent it in the 21st.

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KPMG


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

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Oxford University Saïd Business School


Defining a new brand strategy for one of the world’s most prestigious business schools.

Covington


Helping position Covington as a global force in international deals and disputes by leveraging their world-class reputation in regulatory and government issues.

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Arup


Defining the brand essence of the world’s leading architectural engineering firm.

Johnson Matthey


Inspirational, purpose-led brand strategy for an innovative technologies company making the world a healthier and safer place to live.

Taylor Wessing


Transforming the brand positioning of Taylor Wessing into a modern, forward-thinking law firm focused on its strategy of targeting the industries of the future.

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Institute of Cancer Research


A pioneering brand strategy for a pioneering world leader in cancer research discovery.

Perkins Eastman


A transformative new brand strategy built around the theme of ‘Human by Design’ for one of the world’s largest firm of architects.

A&L Goodbody


Bold new brand strategy and identity for Ireland’s most prestigious international law firm.

DAC Beachcroft


Strategically-led, new brand development for this major international law firm.

Mourant


New strategic brand positioning and identity, maximising Mourant’s global reach and perspective as one of the world’s leading offshore law firms.

BTS


New brand strategy positioning BTS as a distinctive and powerful force in strategy implementation for large companies.

Ashurst


Defining a purpose-led, strategic brand ambition to be the world’s most progressive global law firm.