We have unrivalled experience advising the world's leading professional service firms on using their brand as a powerful driver of growth and transformation.

3000+

Partner and leadership interviews

We know how to navigate the complexity of a large international professional services firm on the subject of branding

2000+

Client decision-maker interviews

We bring an immense knowledge bank on why and how decision-making clients choose firms to solve their ‘bet the company’ problems

100+

Professional service firm engagements

Brand is easy. Partnerships are hard. But we know how to make it work in the real world

25+

Years of experience

We’ve done the ‘10,000 hours’ to credibly call ourselves experienced — even experts at this work

PA Consulting

Developing an exciting new brand purpose and narrative for one of the world’s leading transformation and innovation consultancies.

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Mayer Brown

Developing a new brand strategy for a distinctively global law firm, delivering excellence across four continents.

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White & Case

Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

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Linklaters

One of the first international firms to invest leadership time and energy in law firm branding to create a globally unified brand.

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Baker McKenzie

Helping the pioneering firm, that invented the first 20th-century global law firm brand, reinvent it in the 21st.

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KPMG

Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

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Oxford University Saïd Business School

Defining a new brand strategy for one of the world’s most prestigious business schools.

Covington

Helping position Covington as a global force in international deals and disputes by leveraging their world-class reputation in regulatory and government issues.

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Arup

Defining the brand essence of the world’s leading architectural engineering firm.

Johnson Matthey

Inspirational, purpose-led brand strategy for an innovative technologies company making the world a healthier and safer place to live.

Taylor Wessing

Transforming the brand positioning of Taylor Wessing into a modern, forward-thinking law firm focused on its strategy of targeting the industries of the future.

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Institute of Cancer Research

A pioneering brand strategy for a pioneering world leader in cancer research discovery.

Perkins Eastman

A transformative new brand strategy built around the theme of ‘Human by Design’ for one of the world’s largest firm of architects.

Weil

Strategic brand positioning project for one of Wall Street’s iconic firms.

DAC Beachcroft

Strategically-led, new brand development for this major international law firm.

Mourant

New strategic brand positioning and identity, maximising Mourant’s global reach and perspective as one of the world’s leading offshore law firms.

BTS

New brand strategy positioning BTS as a distinctive and powerful force in strategy implementation for large companies.

Ashurst

Defining a purpose-led, strategic brand ambition to be the world’s most progressive global law firm.