Ian is Principia’s Founder and CEO. He is a branding specialist with an extensive track record of advising major corporations including Unilever, Bank of America and Walmart and some of the world’s most prestigious international professional services firms across a range of sectors including law, accountancy and architecture.
A strategist by background, Ian leads all of Principia’s client engagements, working with the firm’s team of consultants and designers to deliver projects from research and brand strategy development through to design, messaging and implementation of key applications.
His client experience in the professional services sector includes law firms: Ashurst, Baker McKenzie, Covington, Debevoise, Linklaters, Weil and White & Case; management consulting firms: PWC, KPMG and PA Consulting and architectural firms: Arup and Perkins Eastman.
His work has taken him all around the world’s commercial and money centres interviewing buyers of professional services at FTSE and Fortune 100 companies and advising partners on how to position their firms to gain long-term competitive advantage.
Ian’s clients have commented that his stand-out strength is in his ability to “step up in front of a room full of senior partners and lead them through a meaningful discussion on branding for their firm” and “engage even the most sceptical partners”. His approach is said to be “thoughtful and jargon-free and highly focused on developing consensus.”
Recognised as a global leader in his field, Ian frequently writes and comments on branding issues for major publications and institutions. He is also regarded as a strong public speaker; once sharing a conference platform with President Bill Clinton (although to be honest the President almost certainly wasn’t aware he was sharing it with Ian!) and is also frequently invited to make keynote speeches and presentations at firms’ annual retreats on the subject of branding and innovation.
Prior to founding Principia, Ian was Managing Partner of Saffron Brand Consultants from 2006 to 2016 and Principal of Wolff Olins from 1999 to 2006.