May 23, 2021
The 3 ingredients of every successful brand
Every successful brand that has ever been, or ever will be, is made up of the same three ingredients: truths, wants and…
April 14, 2021
The power of brand symbols
Brand symbols are powerful, and CMOs of professional service firms are uniquely qualified to create and nurture them to…
March 23, 2021
Brand & Culture
The inextricable link between brand and culture for law firms, professional service firms and other knowledge-led…
February 16, 2021
Brand communications. Talking to the hand.
90% of the market probably knows little to nothing about your firm. What an opportunity!
February 2, 2021
Brand and leadership behaviours
Brand strategy isn't only about changing external market perceptions, it's also an effective way to change internal…
January 19, 2021
Brand differentiation
Brand differentiation is a tricky topic because many firms feel that they offer near-identical services to their peers.…
December 29, 2020
Law firm branding
Insights on law firm branding, distilled from deep experience advising many leading international firms
December 2, 2020
Strategy: from wish list to to-do list.
In knowledge-led businesses, strategy is often seen as a wish list rather than a to-do list by people inside the…
September 19, 2020
Strong brands are more profitable
Knowledge-led businesses with strong brands are 2-3 times more profitable than their peers.
June 17, 2020
Develop your partners’ brands
How to help partners in knowledge-led businesses develop their personal brands.
May 6, 2020
World’s Top 50 ‘US’ Law Firm Brands 2020
Our new analysis and rankings of the Top 50 US law firm brands. Snapshot of performance before the virus hit.
April 20, 2020
Leading into the economic storm
CMOs can best help their firms in the coming downturn by forcing groups to rethink, refresh and reinvent their…
November 27, 2019
UK Top 20 Law Firm Brand Index | 2019
Linklaters retains top spot in UK law firm brand index. Magic Circle firms continue to dominate the rankings but are…
November 21, 2019
Law firm branding in New York. If you can make it there…
In law firm branding, 'big in New York' counts for a lot. Fortunes have been won and lost attempting it.
September 18, 2019
Global Top 50 Law Firm Brands 2019
Kirkland and Latham retain their positions as the world's most valuable law firm brands closely followed by Skadden.
September 17, 2019
Brand engagement and the problem of ‘negative time’
How do you communicate with people who don't just have little time available, they have negative time?
June 18, 2019
It’s time to dress down (again)
The nifty aphorism, "History doesn't repeat itself, but it rhymes," usually attributed to Mark Twain, aptly applies to…
June 12, 2019
The idea factories
Why big tech and consulting firms are investing billions in innovation & learning hubs.
June 11, 2019
Law Firm Brands | US Top 50 2019
Ranking the 50 most prestigious US-headquartered firms by their 'global partnership profits' gives a rigorous and…
January 15, 2019
8/8 How to think about…Visual Identity
Presentation matters. We live in a highly visual world, so when it comes to communicating the proposition of a…