Brands are much more than logos.

We help our clients define a brand platform that ignites their strategy, defines their proposition, and inspires actions inside and outside the firm that change market perceptions and drive demand.
We can help you…



Strategy made visible

We’ll start from your strategy, defining how your brand can help bring it to life, both inside the firm and in the market.

Leadership engagement

We’ll help you build leadership buy-in – the critical first step in taking control of a professional service firm’s brand.

Internal and client research

Discovery research, conducted among partners, employees and clients, sits at the heart of the discovery process.

Competitor/market analysis

We’ll help you understand where your firm sits in the market and how your brand can be distinctive and differentiated.

Brand idea and narrative

The cornerstone of brand strategy – we’ll develop a strong idea that galvanises the thinking into a distinctive brand narrative.

Brand actions

We’ll define a coordinated set of year-one brand initiatives and applications that will bring the brand to life in the market.


Brand Purpose

Discover your North Star

We’ll help you take a step back and connect your values with your mission in a holistic, inspiring and authentic concept.

Purpose with proposition

We’ll ensure that your purpose is designed with a baked-in proposition that integrates it with your business strategy.

ESG integration

Alongside a high-level purpose statement, we’ll show you how to connect it to the hard yards of policy and governance.

DE&I made visible

We’ll help you project your DE&I mission as part of your purpose to engage stakeholders internally and externally.


Brand Messages


We’ll work with you to build the fact and insight base needed to ensure your messages have teeth in the current market.

Key messages

We’ll develop a powerful set of key messages that combine to bring your strategy to life and push your brand forwards.

Proof points

Using evidence and examples we’ll show you how to ground your messages in reality and make them convincing.


We’ll weave in a thread of differentiation throughout the set of key messages to stand your firm apart from your competitors.


Brand Expression

Visual identity

We’ll bring the power of your brand to life with a visual identity that expresses your brand personality and what you stand for.

Verbal identity

Through consistent language and tone of voice, we’ll show you how to express your brand in aspects of verbal communications.

Thought leadership content

We’ll show you how to approach and structure your thought leadership programme to project your brand strategy.

Client experience

Through client service principles and internal engagement, we’ll help you align your client experience with your brand promise.


Digital Brand


We’ll show you how to effectively project your brand story through your website design, content and user experience.

Social media

We’ll help you harness your social media strategy so that it complements your overall brand narrative and key messages.

Digital client experience

With most of your overall client experience being delivered online and digitally, we’ll show you how to differentiate it.


Brand Values

Values that count

We’ll help you develop authentic values that will push your culture forwards, driving performance as well as beliefs.

Behaviours and actions

Through tangible client service principles and supporting stories, we’ll help you standardise excellence in client service.

Rewards and recognition

We’ll show you how to use symbols and substance in your reward and recognition programmes to reinforce your brand.

Employee Value Proposition / EVP

We’ll help you use your brand to project your firm and stand out in the talent market at all levels of seniority.