CMOs can best help their firms in the coming downturn by forcing groups to rethink, refresh and reinvent their…

Linklaters retains top spot in UK law firm brand index. Magic Circle firms continue to dominate the rankings but are…

In law firm branding, 'big in New York' counts for a lot. Fortunes have been won and lost attempting it.

Kirkland and Latham retain their positions as the world's most valuable law firm brands closely followed by Skadden.

How do you communicate with people who don't just have little time available, they have negative time?

The nifty aphorism, "History doesn't repeat itself, but it rhymes," usually attributed to Mark Twain, aptly applies to…

Why big tech and consulting firms are investing billions in innovation & learning hubs.

Ranking the 50 most prestigious US-headquartered firms by their 'global partnership profits' gives a rigorous and…

Studies show that proper internal engagement with what a brand stands for and is aiming to deliver to customers and…

Professional service firms are starting to think about the concept of brand purpose as a way to better engage with…

Nurturing brand differentiation in professional services is a critical but subtle business. The key is to separate…

Some of the biggest professional service firms in the world are making concerted efforts to woo some of the smallest…

The world doesn’t really need a 501st generalist branding consultancy; but there is a big need for expertise and…