Principia specialises in advising the world’smost prestigious international professional service firmson brand strategy, messaging and identity.
Linklaters
One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand that has stood the test of time.
KPMG
Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.
PA Consulting
New purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.
Professional services branding
Our ambition is simple.We use our unrivalled experience in professional services branding to give our clients competitive advantage in projectinga powerful and distinctive brand to clients, prospects and recruits around the world.
Brand Strategy
Compelling brand positioning strategies and innovative market narratives based on partner engagement and robust client research.
Insights
Our Vision
The world doesn’t really need a 501st generalist branding consultancy; but there is a big need for expertise and…
Brand & Culture
In professional service firms, a strong external brand and a strong internal culture are two sides of the same coin –…
Specialists in a world of generalists
As the legal market becomes increasingly global and increasingly crowded law firms are finding strategic success with…