Principia Consultants is the world's most experiencedbranding and innovation consultancyfor professional service firms, specialising in advisingmarket-leading firms on brand strategy, messaging and identity. LinklatersOne of the first international law firms to invest leadership time and energy into creating a strong and unified global brand. LEARN MORE White & CasePositioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership. LEARN MORE KPMGRepositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms. LEARN MORE Taylor WessingTransforming Taylor Wessing into a modern, forward-thinking law firm focused on the industries of the future. LEARN MORE PA ConsultingNew purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies. LEARN MORE Baker McKenzieHelping the pioneering firm that invented the first global legal brand in the 20th century to reinvent it in the 21st. LEARN MORE Professional services brandingOur ambition is simple.We use our unrivalled experience in professional services branding to give our clients competitive advantage in projectinga powerful and distinctive brand to clients, prospects and recruits around the world. Big LawTransatlantic mega-mergers are challenging the existing international elite of law firm brands. The next decade will…Read More An American law firm in LondonEven after more than two decades in London no major US law firm has broken through in terms of market share and…Read More Grown-ups for start-upsSome of the biggest professional service firms in the world are making concerted efforts to woo some of the smallest…Read More Connect with us
