WHAT WE DO

Brand-led transformation for knowledge-led businesses.

Knowledge-led businesses with strong brands are 2-3 times more profitable than their peers.

We'll work with you to define a transformational brand vision that ignites your strategy, aligns leaders, engages teams, and inspires actions to drive change.

We’re specialists in advising knowledge-led businesses – led by consultants, lawyers, scientists, architects, engineers and designers – on how to use their brand as a powerful driver of growth, not just a veneer.

 

Learn more about our approach >

 
OUR EXPERIENCE

Linklaters

One of the first international firms to invest leadership time and energy in law firm branding to create a globally unified brand.

LEARN MORE

White & Case

Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

LEARN MORE

KPMG

Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

LEARN MORE

Mayer Brown

Developing a new brand strategy for a distinctively global law firm, delivering excellence across four continents.

LEARN MORE

PA Consulting

New purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.

LEARN MORE

Baker McKenzie

Helping the pioneering firm, that invented the first 20th-century global law firm brand, reinvent it in the 21st.

LEARN MORE
OUR INSIGHTS

How to use brand for transformation – not for decoration 

 

See all our insights >

A question of purpose

How to put brand purpose at the core of your strategy – not just as a slogan on your website.

Read More

Strong brands are more profitable

Knowledge-led businesses with strong brands are 2-3 times more profitable than their peers.

Read More

Brand = strategy made visible

A confident and successful business doesn't hide its strategy — it should be visible in its brand.

Read More