Experience working with many of the world's
most prestigious international firms

LINKLATERS

One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand that has stood the test of time.

WHITE & CASE

Positioning White & Case as a global law firm with a distinctive 'G20 flavour' through powerful messaging and thought leadership.

KPMG

Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

Principia Brand Consultants specialise in advising the world’s most prestigious international professional service firms on brand strategy, messaging and identity. 

Brand Strategy

Compelling brand positioning strategies and innovative market narratives based on partner engagement and robust client research.

Brand Messaging

Powerful brand messaging strategies that drive business development and comms programmes internally and externally.

Visual Identity

Clear and compelling brand identities that support the projection of the firm's brand image and client experience in the market.

Branding experts with experience of working alongside some of the biggest firms

Insights

Top 50 Law firm Brands

Ranking the 50 most prestigious international law firms by 'total distributable profits' gives a more rigorous and substantive basis for assessing their relative brand strengths. 

Thought leadership

Thought leadership is a bit like charisma – hard to describe but much easier to spot. In our increasingly saturated digital media environment the demand for thought leaders is growing exponentially but what is it and how do you “do it”? 

Brand differentiation

Why, despite the fact that day to day experience working with clients suggests otherwise, brand differentiation becomes a critical success factor when it comes to attracting and winning new clients.