Principia specialises in advising the world’smost prestigious international professional service firmson brand strategy, messaging and identity.
Linklaters
One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand that has stood the test of time.
White & Case
Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.
KPMG
Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.
Professional services branding
Our ambition is simple.We use our unrivalled experience in professional services branding to give our clients competitive advantage in projectinga powerful and distinctive brand to clients, prospects and recruits around the world.
Brand Strategy
Compelling brand positioning strategies and innovative market narratives based on partner engagement and robust client research.
Insights
6/8 How to think about…Brand Purpose
Professional service firms are starting to think about the concept of brand purpose as a way to better engage with…
5/8 How to think about…Thought Leadership
In our increasingly saturated digital media environment the demand for thought leaders is growing exponentially, but…
4/8 How to think about… Differentiation
Nurturing brand differentiation in professional services is a critical but subtle business. The key is to separate…