Experience working with many of the world'smost prestigious international firms
Linklaters
One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand that has stood the test of time.
White & Case
Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.
KPMG
Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.
Principia Brand Consultants specialise in advising the world’smost prestigious international professional service firms on brandstrategy, messaging and identity.
Brand Strategy
Compelling brand positioning strategies and innovative market narratives based on partner engagement and robust client research.
Branding experts with experience of working alongside someof the biggest firms
1/8 How to think about… Brands
Brands are everywhere. The ‘art of branding' has developed and become more and more sophisticated over time as brands…
Why brand differentiation matters
“My clients don’t care about all this marketing nonsense, they don’t want differentiation, they just want us to do a…
New York. If you can make it there
The role of ‘successful in New York’ matters far more in terms of brand perception for top international law firms than…