Principia specialises in advising the world’smost prestigious international professional service firmson brand strategy, messaging and identity.
Linklaters
One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand that has stood the test of time.
KPMG
Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.
PA Consulting
New purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.
Professional services branding
Our ambition is simple.We use our unrivalled experience in professional services branding to give our clients competitive advantage in projectinga powerful and distinctive brand to clients, prospects and recruits around the world.
Brand Strategy
Compelling brand positioning strategies and innovative market narratives based on partner engagement and robust client research.
Insights
8/8 How to think about…Visual Identity
Presentation matters. We live in a highly visual world, so when it comes to communicating the proposition of a…
7/8 How to think about…Brand Engagement
Studies show that proper internal engagement with what a brand stands for and is aiming to deliver to customers and…
6/8 How to think about…Brand Purpose
Professional service firms are starting to think about the concept of brand purpose as a way to better engage with…