Principia Consultants is the world's most experiencedbranding and innovation consultancyfor professional service firms, specialising in advisingmarket-leading firms on brand strategy, messaging and identity.LinklatersOne of the first international law firms to invest leadership time and energy into creating a strong and unified global brand.LEARN MOREWhite & CasePositioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.LEARN MOREKPMGRepositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.LEARN MORETaylor WessingTransforming Taylor Wessing into a modern, forward-thinking law firm focused on the industries of the future.LEARN MOREPA ConsultingNew purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.LEARN MOREBaker McKenzieHelping the pioneering firm that invented the first global legal brand in the 20th century to reinvent it in the 21st.LEARN MOREProfessional services brandingOur ambition is simple.We use our unrivalled experience in professional services branding to give our clients competitive advantage in projectinga powerful and distinctive brand to clients, prospects and recruits around the world.It’s time to dress down (again)The nifty aphorism, "History doesn't repeat itself, but it rhymes," usually attributed to Mark Twain, aptly applies to…Read More 8/8 How to think about…Visual IdentityPresentation matters. We live in a highly visual world, so when it comes to communicating the proposition of a…Read More 7/8 How to think about…Brand EngagementStudies show that proper internal engagement with what a brand stands for and is aiming to deliver to customers and…Read More Connect with us
