Specialists in a world of generalists, Principia is the trusted advisor on branding to leaders of many of the world's most prestigious professional service firms.
We have unrivalled expertise and experience in advising the world's leading professional service firms – led by consultants, lawyers, scientists, architects and engineers – on using their brand as a powerful driver of growth and transformation, not just decoration.
Transformational brands are much more than logos – we work with our clients to define a brand platform that ignites their strategy, defines their purpose and go-to-market proposition, and inspires actions that change market perceptions and drive demand.
Professional service firms can be tough to navigate — but we know how — we’ve worked with hundreds of them. From huge, global firms operating across every continent and every major economy, to smaller, boutiques, sometimes operating from a single location.