Boost #1

10 days to boost your propositions


Sharp, compelling, distinctive. In 10 days we’ll help you rethink your proposition blueprint by bringing market insight, deep experience and external objectivity to the table.
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Boost #2

10 days to boost your people


Engaging, motivating, involving. In 10 days we’ll help you refresh your people primer, turning more of your teams into brand advocates, able to tell your story with conviction and passion.
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Boost #3

10 days to boost your content


Urgent, persuasive, authentic. In 10 days we’ll help you reinvent your ‘go-to-market’ content roadmap, getting more people noticing your firm and raising your pitch conversion rate.
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Principia is the world's most experiencedbrand consultancy specialising in professionalservices and law firm branding strategy,messaging and identity.

Linklaters


One of the first international firms to invest leadership time and energy in law firm branding to create a globally unified brand.

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White & Case


Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

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KPMG


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

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Mayer Brown


Developing a new brand strategy for a distinctively global law firm, delivering excellence across four continents.

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PA Consulting


New purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.

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Baker McKenzie


Helping the pioneering firm, that invented the first global law firm brand in the 20th century, reinvent it in the 21st.

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Professional services and law firm branding


Our ambition is simple.We use our unrivalled depth of knowledge and experience in professional services and law firm branding to give our clients competitive advantage; putting them at the cutting-edge of thinking and execution in the increasingly important and challenging task of defining and projecting a powerful and consistent brand to clients, prospects and recruits around the world.A track record of success developed over two decades has helped us build a reputation as the world’s leading advisors in the sector.

Insights


Helping partners develop their brands

How to help partners, who are brilliant technicians but have not yet found their feet as brilliant developers of…

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Brand differentiation on Zoom?

Most professional service firms have hardly begun to think about how their firm is presented virtually.

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World’s Top 50 ‘US’ Law Firm Brands 2020

Our new analysis and rankings of the Top 50 US law firm brands. Snapshot of performance before the virus hit.

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