Principia Consultants is the world's most experiencedbranding and innovation consultancyfor professional service firms, specialising in advisingmarket-leading firms on brand strategy, messaging and identity. LinklatersOne of the first international law firms to invest leadership time and energy into creating a strong and unified global brand. LEARN MORE White & CasePositioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership. LEARN MORE KPMGRepositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms. LEARN MORE Taylor WessingTransforming Taylor Wessing into a modern, forward-thinking law firm focused on the industries of the future. LEARN MORE PA ConsultingNew purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies. LEARN MORE Baker McKenzieHelping the pioneering firm that invented the first global legal brand in the 20th century to reinvent it in the 21st. LEARN MORE Professional services brandingOur ambition is simple.We use our unrivalled experience in professional services branding to give our clients competitive advantage in projectinga powerful and distinctive brand to clients, prospects and recruits around the world. Brand engagement and the problem of ‘negative time’How do you communicate with people who don't just have little time available, they have negative time? Read More 6/8 How to think about…Brand PurposeProfessional service firms are starting to think about the concept of brand purpose as a way to better engage with…Read More Brand & CultureHow professional service firms build strong external brands upon strong internal cultures. Read More Connect with us
