Principia Consultants is the world's most experienced
branding and innovation consultancy
for professional service firms, specialising in advising
market-leading firms on brand strategy, messaging and identity.

Linklaters


One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand.

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White & Case


Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

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KPMG


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

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Taylor Wessing


Transforming Taylor Wessing into a modern, forward-thinking law firm focused on the industries of the future.

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PA Consulting


New purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.

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Baker McKenzie


Helping the pioneering firm that invented the first global legal brand in the 20th century to reinvent it in the 21st.

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Professional services branding


Our ambition is simple.
We use our unrivalled experience in professional services branding to give our clients competitive advantage in projecting
a powerful and distinctive brand to clients, prospects and recruits around the world.

It’s time to dress down (again)

The nifty aphorism, "History doesn't repeat itself, but it rhymes," usually attributed to Mark Twain, aptly applies to…

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8/8 How to think about…Visual Identity

Presentation matters. We live in a highly visual world, so when it comes to communicating the proposition of a…

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7/8 How to think about…Brand Engagement

Studies show that proper internal engagement with what a brand stands for and is aiming to deliver to customers and…

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