Principia is the world's most experiencedbrand consultancy specialising in professionalservices and law firm branding strategy,messaging and identity.

Linklaters


One of the first international firms to invest leadership time and energy in law firm branding to create a globally unified brand.

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White & Case


Positioning White & Case as a global law firm brand with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

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KPMG


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

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Taylor Wessing


Transforming Taylor Wessing into a modern, forward-thinking law firm brand focused on the industries of the future.

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PA Consulting


New purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.

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Baker McKenzie


Helping the pioneering firm, that invented the first global law firm brand in the 20th century, reinvent it in the 21st.

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Professional services and law firm branding


Our ambition is simple.We use our unrivalled depth of knowledge and experience in professional services and law firm branding to give our clients competitive advantage; putting them at the cutting-edge of thinking and execution in the increasingly important and challenging task of defining and projecting a powerful and consistent brand to clients, prospects and recruits around the world.A track record of success developed over two decades has helped us build a reputation as the world’s leading advisors in the sector.Brand in professional services is, in the end, all about reputation, and reinforcing or growing a firm’s reputation matters more than ever in an increasingly global and digital economy where relationships are becoming more complex, diverse and multi-polar.

UK Top 20 Law Firm Brand Index | 2019

Linklaters retains top spot in UK law firm brand index. Magic Circle firms continue to dominate the rankings but are…

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Law firm branding in New York. If you can make it there…

In law firm branding, 'big in New York' counts for a lot. Fortunes have been won and lost attempting it.

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Brand = strategy made visible

A confident and successful business doesn't hide its strategy — it should be visible to all — and the organisation's…

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