OUR APPROACHPrincipia is a strategic brand consulting firm with a difference.We have unrivalled expertise and experience in advising the world's leading knowledge-led businesses – those led by consultants, lawyers, scientists, architects and engineers – on using their brand as a powerful driver of growth and transformation, not just decoration.We work with our clients to define a transformational brand vision that ignites their strategy, aligns leaders, engages teams, and inspires actions to drive change. Learn more about our approach > OUR EXPERIENCEUnrivalled experience advising the world's leading knowledge-led businesses on brand-led transformation. Learn more about our experience > LinklatersOne of the first international firms to invest leadership time and energy in law firm branding to create a globally unified brand. LEARN MORE White & CasePositioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership. LEARN MORE KPMGRepositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms. LEARN MORE Mayer BrownDeveloping a new brand strategy for a distinctively global law firm, delivering excellence across four continents. LEARN MORE PA ConsultingNew purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies. LEARN MORE Baker McKenzieHelping the pioneering firm, that invented the first 20th-century global law firm brand, reinvent it in the 21st. LEARN MOREOUR INSIGHTSHow to use brand for transformation – not for decoration See all our insights > A good strategy needs an organising ideaA good strategy needs an organising idea to give it the spark of life. This article explains how a brand-led approach…Read More ESG. Brand differentiator or qualifier?Firms need to be clear-eyed and strategic about evolving their ESG capabilities and policies to avoid getting mixed up…Read More Purpose without proposition is an empty promiseIn branding today, purpose is power. But it's all too easy to fall short because purpose needs to contain a strong…Read More Connect with us
