OUR EXPERIENCE
We have unrivalled expertise and experience working with the world’s leading b2b and professional service firms to strengthen their brand reputation and ignite strategic growth.

Linklaters


One of the first international firms to invest leadership time and energy in law firm branding to create a globally unified brand.

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White & Case


Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

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KPMG


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

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Mayer Brown


Developing a new brand strategy for a distinctively global law firm, delivering excellence across four continents.

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PA Consulting


New purpose-led brand positioning for one of the world’s leading innovation and transformation consultancies.

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Baker McKenzie


Helping the pioneering firm, that invented the first 20th-century global law firm brand, reinvent it in the 21st.

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ABOUT US

We specialise in supercharging the brands of premium b2b and professional service firms.

We're specialists in a world of generalists.
 

Our sweet spot is helping leaders of premium b2b and professional service firms get their arms around their brand strategy— transforming it from a passive wrapper for services into an active engine for strategic growth.

 

Our work sets them up with a clear brand strategy that will power their marketing programmes for at least a decade and often much longer.

 

Brands are much more than logos we work with our clients to define a brand platform that brings their strategy to life, defines their proposition, and inspires actions that change market perceptions and drive demand.

 

Premium b2b and professional service firms can be tough to navigate — but we know how — we’ve worked with hundreds of them. From huge, global organisations operating across every continent and every major economy, to boutiques operating from one location. 

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OUR INSIGHTS

How to use brand for transformation – not for decoration 

 

See all our insights

Is your firm’s AI client experience model Starbucks or Deliveroo?

Professional service firms must add brand and marketing people to the teams developing their AI technology strategy.

Brand Strategy: Positioning or Proposition for Growth?

Understanding the distinction between positioning and proposition is key to crafting brand strategy for a professional services firm.

Innovation Unplugged: Moving Beyond Operational Tech in Professional Services Innovation

True innovation in professional services must go beyond embracing new technologies in a firm's own operations. Find out how leading firms are redefining value with innovative value propositions.

From promise to practice: bringing your Client Value Proposition to life in pitches

Demonstrating a compelling Client Value Proposition (CVP) is an essential part of your brand strategy.

Branding your strategy: how CMOs can lead with a big organising idea

A good strategy needs an big idea to give it the spark of life. This article explains why CMOs should help with this.

From Big Four to Bulge Bracket: How category brands shape the professional services industry

Category brands are everywhere in the elite professional services market. However, their value and impact are often overlooked.