4/8 How to think about… Differentiation

Nurturing brand differentiation in professional services is a critical but subtle business. The key is to separate…

3/8 How to think about… Tone of Voice

It's not just what you say, it's how you say it. Tone of voice is the yin to the yang of key messages when it comes to…

2/8 How to think about… Key Messages

From philosophy to business, if you want to communicate your brand story in a way that cuts through the clutter, key…

1/8 How to think about… Brands

Brands are everywhere. The ‘art of branding' has developed and become more and more sophisticated over time as brands…

Big Law

Transatlantic mega-mergers are challenging the existing international elite of law firm brands. The next decade will…

Grown-ups for start-ups

Some of the biggest professional service firms in the world are making concerted efforts to woo some of the smallest…

Our Vision

The world doesn’t really need a 501st generalist branding consultancy; but there is a big need for expertise and…

Specialists in a world of generalists

As the legal market becomes increasingly global and increasingly crowded law firms are finding strategic success with…