Big Law

Big Law

Transatlantic mega-mergers are challenging the existing international elite of law firm brands. The next decade will see a dramatic shakedown among the contenders to become the future global elite firms — many will succeed, more will fail.

Our Vision

Our Vision

The world doesn’t really need a 501st generalist branding consultancy; but there is a big need for expertise and experience as brand consultancy matures, from being a cottage industry into a substantial sector, at the same time as the domain of brand consulting has shifted from packaged goods to just about every walk of life imaginable. So we decided to specialise on the sector we know best and enjoy most – professional services.