Professional branding services & law firm brandingwith many of the world's most prestigious international firms


One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand that has stood the test of time.


White & Case

Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

Read more


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

Read more

Principia Brand Consultants specialise in advising the world’smost prestigious international professional service firms on brandstrategy, messaging and identity.

Brand Strategy

Compelling brand positioning strategies and innovative market narratives based on partner engagement and robust client research.


Brand Messaging

Powerful brand messaging strategies that drive business development and comms programmes internally and externally.


Visual Identity

Clear and compelling brand identities that support the projection of the firm’s brand image and client experience in the market.


Branding experts with experience of working alongside someof the biggest firms

An American law firm in London

Even after more than two decades in London no major US law firm has broken through in terms of market share and…

Grown-ups for start-ups

Some of the biggest professional service firms in the world are making concerted efforts to woo some of the smallest…

Our Vision

The world doesn’t really need a 501st generalist branding consultancy; but there is a big need for expertise and…