Principia specialises in advising the world’smost prestigious international professional service firmson brand strategy, messaging and identity.

Linklaters


One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand that has stood the test of time.

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White & Case


Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

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KPMG


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

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Professional services branding


Our ambition is simple.We use our unrivalled experience in professional services branding to give our clients competitive advantage in projectinga powerful and distinctive brand to clients, prospects and recruits around the world.

Brand Strategy


Compelling brand positioning strategies and innovative market narratives based on partner engagement and robust client research.

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Brand Messaging


Powerful brand messaging strategies that drive business development and comms programmes internally and externally.

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Visual Identity


Clear and compelling brand identities that support the projection of the firm’s brand image and client experience in the market.

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Insights

3/8 How to think about… Tone of Voice

It's not just what you say, it's how you say it. Tone of voice is the yin to the yang of key messages when it comes to…

2/8 How to think about… Key Messages

From philosophy to business, if you want to communicate your brand story in a way that cuts through the clutter, key…

1/8 How to think about… Brands

Brands are everywhere. The ‘art of branding' has developed and become more and more sophisticated over time as brands…