Professional branding services & law firm brandingwith many of the world's most prestigious international firms


One of the first international law firms to invest leadership time and energy into creating a strong and unified global brand that has stood the test of time.


White & Case

Positioning White & Case as a global law firm with a distinctive ‘G20 flavour’ through powerful messaging and thought leadership.

Read more


Repositioning KPMG Management Consultants—the fastest growing division of one of the Big 4 professional service firms.

Read more

Principia Brand Consultants specialise in advising the world’smost prestigious international professional service firms on brandstrategy, messaging and identity.

Brand Strategy

Compelling brand positioning strategies and innovative market narratives based on partner engagement and robust client research.


Brand Messaging

Powerful brand messaging strategies that drive business development and comms programmes internally and externally.


Visual Identity

Clear and compelling brand identities that support the projection of the firm’s brand image and client experience in the market.


Branding experts with experience of working alongside someof the biggest firms

Why brand differentiation matters

“My clients don’t care about all this marketing nonsense, they don’t want differentiation, they just want us to do a…

New York. If you can make it there

The role of ‘successful in New York’ matters far more in terms of brand perception for top international law firms than…

Big Law

Transatlantic mega-mergers are challenging the existing international elite of law firm brands. The next decade will…